Wednesday July 15, 2009 14:13
LeBron James gets dunked on and hides video, except for this one
Nike’s individual campaign for LeBron James is “we are all witnesses” to his greatness.
Yet, Nike and James don’t want anyone else to witness the NBA MVP get dunked on. Jordan Crawford, who transferred from Indiana University to Xavier, recently threw down a one-handed dunk on James during a pickup game at Nike’s LeBron James Skills Academy in the Cleveland forward’s hometown of Akron, Ohio.
But immediately after the dunk on King James, LeBron ran over to a Nike representative who then confiscated video tapes from every camera guy in the gym. However, LeBron and Nike didn’t account for cell phones that shoot video.
Matthew Kennedy captured the infamous dunk on his cell phone and posted it to YouTube.
Nike’s excuse for confiscating the tapes is that it is the organization’s policy to restrict videotaping of players who are not in playing shape.
Apparently, LeBron hasn’t worked out much since walking off the Amway Arena court without shaking hands with Orlando Magic players after Cleveland was eliminated in the NBA’s Eastern Conference Finals.
So now LeBron is not only a sore loser, he is also a spoiled sport.
And Nike wants us to “Just do it”, just don’t do it at the expense of its players.
By Teneshia LaFaye
- Category: General
- (57) Comments